Pham Thanh Long

Enthusiast with marketing communication: consumer journeys, strategic
planning, creative story-telling, integrated 360 marketing for customer
success. Started at agency with creative roles, sharpen by client’s business
objectives and performance, powered by digital platforms. Experienced with
FMCG, retails, electronic devices, cosmetic, nutrition food, agricultural, travel app, Education and Medical services. Equipped with across integrated digital marketing experience, engaged by emerging technologies digital platforms in communication proccess.

Through process of learning and research about future Healthcare, I realized technologies and data have become potential solutions to healthcare resource problems. I am interested in taking part of the communication process of innovating Digital Health trend, and Healthcare ecosystem. Make healthcare more accessible, via virtual channels in addition to traditional physical visits; faster, by saving travel and queuing time; and cheaper, partly by enabling patients to obtain information about their health conditions more easily and to have more control over the care process

Business Analyst

SKILLS

Multimedia | Digital Technical skill

Adobe Creative Suite

3D modeling

Web server and technology

Web full-stack development

Database management

WordPress CMS | Canvas LMS

AR/VR development

Global/Local Display Ads Network

Google Ads Sense/ Analytic

SEO/SEM Management

CRM system/ Lead management

Website speed metric and
optimization

UX writing

Web Content Accessibility
Guidelines 2.1 (WAI)

Metaverse – Augmented Reality
Development

Marketing | Account Management

Strategic Planning

Optimization with cost to archive
the most relevant and practical
performance

Pitching

Negotiation skill

Conduct consumer

Qualitative

Social Listening tools

Develop Standard Operation
Procedure to apply in Project
management

Understanding of Advertising Law,
MOH, Law on Cybersecurity

Project management

Project Coordination

Project management method
(Gannt timeline, Agile Kaban)

Practical goal settings

Goal and KPI setting and
manage human resources
traffic through Jira

Reduce WIP and manual report
monthly by automatic tools
and data visualization

Leadership & Coaching

Develop mini-courses

OKR and KPI approach

Motivate and develop personal
development plan and career path of team member base on their goals and keen.

Experience in multinational
workplace, respect diversity

EXPERIENCE

2022-NOW

mHealth | Diag Laboratory Vietnam

Digital Creative Lead – Acting Marketing Manager

Responsible for Brand marketing positioning, consumer experience, emotion experience
Annual planning for brand objectives, brand awareness.
Standard Operation Procedure for Marketing Department Tasks and Responsibilities
Reduce meeting and digitize, automation reporting procedure 8hrs/per week.
Develop online internal and external department briefing form and ticket system.
Structure internal communication – product learning portal.
Brand content and visual guideline development

2019 – 2021

Digital – AR/VR Applied Agency | Amorislab XR

Educational | Client Director

Manage communication plan communicate and demonstrate VR/AR applications,
product to Advertising / AEC / Education clients.
Develop product from pitching to execution for VR/AR content, studio development.
Coordinate cross-function of educational content, digital content, 3D artists , app
developers to design and applied eXtended reality application product and services
Optimize and conduct package and Virtual reality event.

VR ATC Center | Client: Van Lang University

Design and establish Virutal Reality Lab for
Autodesk Training Center ( hardware / software)
Training for lecturers and students
Develop AR/VR training course for Architecture
Cooperate with Medical School to develop experience course for learning material projects

Education AR Flashcard | Client: Tâm Trí Lực Education Corp

Design Memory Flash card for age 9+
Develop mobile educational application platform enhance by Augmented reality experience with 3D animation, sound effect voice learning instruction. Focus on 6+ years old children’s learning experience.

2017 – 2019

Education Industry | RMIT Vienam

Education AR Flashcard | Client: Tâm Trí Lực Education Corp

Transform project from traditional to online learning method. In charge of internal communication to lecturers, students.
Maintain communication plan through traditional government media about digitization process applied in education at RMIT Vietnam.
Lead process of redesign brand guideline, website redesign and learning digital materials (website, interactive videos, gamification), accessibility standard qualification (low vision and hearing problem students).
Promoting Accessible / Equality campaign in education environment. Engage learning website, social traffic portal to 250%
Collaborate with lecturers and researchers to produce and transform from to digital learning materials for 24 pilot courses.
Develop SOP and qualification criteria of courses’ digitization and integration to e-learning system.
Tutor for Virtual reality course for School of communication – media design, recruiting activities for new high school and connect last year students to industries
Develop and setup VR & Media Studio equipments and communication plan to promote
VR & Media Studio. Raise awareness and global collaboration RMIT Vietnam about eXtended reality, STEM development with 8 bil VND

2015 – 2017

BOLD Creative Vietnam | Advertising Industry

Digital Account Manager

Developing creative advertising campaigns and events for B2B and B2C clients
Annual advertising, PR,CSR campaign planning for various product and service
Participate with client service for annual digital media plan, budget allocation, brand-health measure, paid, owned, earned media metric.
Focus on web design and digital communication. Increase web traffic and speed to improve visitor experience increase average session time up to 250%.
Develop and training for Creative Team and Client Management/ Account team
E-commerce and website based CRM,ERP and logistic deploy and integration
Managed and allocate up to 2 bil VND campaigns / 6 bil VND annual budget

Senior Multimedia Designer | Junior Creative Director

Assist Creative Director in developing digital plan and artworks for advertising campaigns, online activities on forum and early stage of social network
Design digital marketing, social media materials (graphic, web UI/UX and video).
Established new social media team including Web developers, and Creative Designers
Coordinate internal and external team to align with projects’ timeline, budget